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Owner and CEO Deja Sweetwyne’s love affair with hair extensions started about 10 years ago, as a young woman who was tired of getting the creamy crack (relaxers). Deja one day looked in the mirror noticing that her hair looked really thin, and it never really had any bounce or body. She also noticed that her hair never grew past a certain length, like the relaxer had somehow stunted the growth of her hair.

After becoming so frustrated Deja decided to go natural and through going natural she found the love of hair extensions. She quickly learned that this was a way to grow her relaxer out without doing the “Big Chop”. Deja began experimenting with braids and weaves as a way to create new styles and looks.

Years later she began working as a Manager for a very reputable hair salon in Elk Grove, CA. The salon was very successful serving two areas, Elk Grove, CA as well as Los Angeles, CA. It was there where she learned about the hair business. She saw the good side of this hair game as well as the bad side. The bad side is what really pushed her into wanting to start her own hair company.

Deja’s husband Elijah saw how hard she worked but also saw how stressed she would be at times. Through conversations he saw how passionate she was about the hair business as well as making sure the customers were happy. He one day said to her you should open your own hair company. Although years had passed but she always had a burning desire to start her own business, until finally one day she and her husband as her business partner decided to take that leap and pursue her goal of starting her hair company.

That is what originally inspired and empowered her to create Déjà Vu Fine Hair Collection. Deja is down-to-earth and a humble individual who love supporting others in their dreams and aspirations in life. She also knows that customer service/feedback is key to running a successful business.

Although, Deja loves her natural tresses and is a natural at heart, she loves transforming her look by using protective styling with extensions as a way to achieve that.

As a busy wife, mother and entrepreneur, Deja is a firm believer that if you work hard, love what you do and follow your passion and dreams you will succeed.


As a company it is our purpose to offer the finest quality 100% virgin human hair for discerning customers who expect the best! We understand that our customers want long lasting gorgeous hair, which is why we offer retail quantities of the product you deserve at a price you can afford.

We are dedicated to making every client feel beautiful, fabulous and chic. Looking glam isn’t just for Hollywood celebrities! Every woman deserves to look and feel good inside and out.

Our superb customer service is devoted to exceeding our customers’ expectations by maintaining the highest level of service. Browse through our site and if you have any questions feel free to contact us. We are confident that you will be more than satisfied with your purchase.